Designing a logo is indeed an interesting thing and sometimes it is considered to be an easy job too. Yes, designing a logo would appear to be easy if you do not care about the results. I can assure you that designing a memorable and timeless logo is not at all an easy task. If you really want to design an impressive logo, you need to understand the basic concept behind logo designing. Do not consider it to be just random designing as Logos are there to represent a brand. A brand can easily stay into people’s mind through the logo. Now that you know the importance of a logo, you should realize that a proper analysis is required before you start designing a logo.

I know it’s easier said than done and same goes for logo designing. If you are now thinking about how to go about logo designing, keep reading this article. In this article, I will be jotting down all the necessary points to help you with designing a great logo. Apart from enlisting things to do, I would also educate you about the things you should totally avoid doing while logo designing. Let me now lead you on the path of logo designing:

1.  Keep it simple and uncomplicated

I have always believed that less is more. When it comes to logo designing, I would highly recommend every designer to keep things simple and uncomplicated. A logo should not have various illustrations or typography. It could be a simple design without even incorporating the name of the brand. A simple logo is easy to memorize as well in comparison to a difficult and complicated logo. Sometimes a complicated logo might appear attractive however; simple is the way to be.

2.   No room for Static attitude

When it comes to creative work, you must have litheness and malleability if you want to survive. For logo designing, you need to get rid of static attitude and act vibrant. If you are a rigid designer, there is no room for you in the creative world. You will never be able to come up with something new and innovative.

Your logo should be dynamic if you want it to be in the minds of viewers. Your logo should be accepted by audiences belonging to different walks of life. So, if you want to design a great logo, get flexible.

3.   Versatility will take you a long way

While designing a logo, you should keep the versatility in mind as it helps in creating long lasting effects. The logo designed by you should look good on almost anything. We all know that big companies have their customized shirts, mugs and a lot of other stuff. Your logo should look good on all of these things otherwise you’ve not created a good logo. Also, the logo designed by you should look good in almost every color. If it does, it is your real accomplishment. Apple’s logo is indeed a great example of versatility.

4.   Be inimitable

Being inspired by something is good however, you should try to maintain your originality and be unique. Your unique logo will make an impression on people’s mind and will stay forever. Instead of coming up with various graphical images try to keep it simple yet unique. You can demonstrate your creative ability by thinking out of the box and coming up with something unexpected as a logo.

5.  Evocative Logos

Your logo should explain your brand’s story in one way or the other. A logo should look good but that should not be your utter focus. The design should have a story to tell and Toyota’s logo is a great example. There is a lot more to logo than having a fancy T. So as a designer, you should know the product really well before designing so that it tells the story.