10 Promising Real Time Alternatives to Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. No doubt Google Analytics is a fantastic app to tackle your site’s analytics needs, but it doesn’t give some features which most of the people need like inability to see data live, lack of raw conversion data, true time, ability to add notes etc. There are however a couple of other great Analytics options out there creeping up on its market share. Here are the best designed and freshest ones to watch.
One of the big let-downs of Google Analytics is that it only allows you to see yesterday’s data. Chartbeat fixes this while also providing simple information dashboards. It comprises of two main dashboards – the real time one and historical data one. Within the real time dashboard, their unique features include scroll mapping, page density , the monitoring of moving, reading and idle visits and finally a dip into social metrics such as retweets and brand metrics across the Twitter platform.
Mint has achieved widespread respect amongst the web community. It offers a few added extras that you don’t get in Google Analytics, such as Birdfeeder. This allows you to see clickthroughs and feed subscription statistics all from one single location, which is exactly what Google’s acquisition of Feedburner should have done. It also breaks down searches from Google image search and regular search much more clearly than Analytics, which you have to mess around with filters for. It also offers real-time tracking and is extensible.
Clicky is another Analytics package that offers real time stats. It is designed to be the easiest web analytics service you’ve ever used. It allows you to fully modify your dashboard. Services like Google Analytics do everything except take out the trash, but you probably don’t know what any of the data means. With Clicky, everything just makes sense.
Piwik is anopen source web analytics software that allows you to install on your own server and the data is stored in mySQL. With many corporate institutions rejecting Google Analytics on their data ownership policies, piwik has cropped up out of the woodwork as a result. It is full open source, and runs on PHP and MySQL. The interface is purely web based and both webmasters and bloggers are well supported with a myriad of plugins for easier installation. The dashboard is relatively simplistic.
Out of all the analytics options out there, Woopra has an interface that is irresistable. it gets all of its data from the web so you have all the processing power of your desktop left for the interface. Data is obtained live, and features the ability to actually talk to visitors on your site if you so wish. As with reinvigorate many different goals can be set, with alerts to let you know when that visitors has clicked on your buy now buttons.
KissMetrics is the latest to join the fray, and it’s offering a solution that’s both straightforward and powerful. It basically focuses on the people visiting your site rather than pageviews. Besides focusing on the visitors, it also does the fantastic job of site conversions, where future development should be and more aspects that truly help your site and your visitors.
Pretty much under radar GoingUp Web Analytics provides a preety good system, which includes the usual basic tracking functionalities plus developers API, SEO Tools, Heatmap and Tagclouds. Besides that GoingUp offers Plugins for blog software like WordPress or Blogger.
Engine Ready is a fairly cheap alternative to Google Analytics. One of Engine Ready’s greatest features is its simplicity. Using understandable graphics that are usually represented with different colors, anyone can understand the ways customers navigate through their website. Like Google Analytics, the basic stats that most services offer are also provided in a format that is easy to read.
Stuffed Tracker is a unique package of tools to gather your website statistics, analyze visitors behavior and ad campaign effectiveness, track sales, calculate conversions and ROI. Many of the technologies that are used in Stuffed Tracker are unique, and all of them are aimed at giving you maximum flexibility in statistics analysis.
KISSmetric seems to be far superior than other service. Honestly, I haven’t personally tried any other service. Actually, I never felt to use them since Google analytics itself is enough.
The image next to Mint is wrong. Mint is an analytics service and a financial one. You discuss the analytics service but picture the financial one. The companies are not related, to my knowledge.
yes! you are right, but read description as well, its clearly tells the story
I’m currently testing another alternative that I liked a lot and do not show in the list, his name is metriclytics can test it in http://www.metriclytics.com
Nice post, but I am confused you have mentioned that each one is good. There are no pros and cons. Which one is most preferred and which one is least preferred? If you can list top 3 then which ones will make up to that list? Thanks
Voxmap did not make the list!!!!? http://voxmap.com
It’s awesome tool (and free) to visualize your website’s traffic. Not really an alternative to GA but still is awesome!
Another great finds. Thanks so much for compiling 😀
@jermy thanks for correction….
Come on Smashing! Mistaking http://mint.com for http://www.haveamint.com makes the article feel silly and less authoritative!
we use piwik for all websites that we created by default. It has been several months and I am quite happy with it. I got a feeling that we own the data and it is easy to make integrations with our CMS using piwik API.
I use woopra but free version has monthly limit of 30,000 page views. This is more than the most of other free tools I observed at the time I picked woopra. Good to know about these alternatives.
Check out Squiz Analytics http://www.SquizSuite.net). Open Source Analytics tool, enhancing Google Analytics reporting functionality.
wow its very good for my blog…….i will try it
Hi Kiran, this is a great roundup of some of the real-time web analytics services out there right now.
Just a few points I noticed – the screenshot for “Mint” is actually of the financial application – the actual Mint stats site is at: http://www.haveamint.com/
Also – have you heard of GoSquared before? I would love it if you could check it out, I feel it may be worth a place on this list if you’re feeling particularly generous 🙂