Everyone’s visual tastes are different and peculiar and there are certain universal principles which one should follow for web designing for it to be successful. Visitors visit our site with high expectations and in order to meet those expectations one must have a fully effective and functioning website to serve them. There are certain criteria which need to be fulfilled while web designing.

• Quality Content – People visit one’s website to view the content. So, the owners should make it the first and foremost priority to address the most fundamental need of the people. To produce good content, it takes a lot of effort, time and skill. Adequate amount of effort is needed to generate good content.

• Accessibility – People access the website from different ways by using a variety of connections, devices or browsers. There are options such as iPhones, Blackberries, mobile broadband which incorporates faster Internet and increases the accessibility of a particular website. The concept here is graceful degradation. Even if the website is not accessible in its full glory on a simplest device, it should be presented in a respectable manner.

• Usability – Many high end websites fail garnering criticism from people of all walks. There are many innovative navigations inculcated that a web designer designs. But the usability should be clearly defined in order for the successful functioning of the website.

• Design should be appealing – What looks best, sells more is an old saying. Many designers try to infuse the best designs. When the website looks appealing, more people surf through it. While designing the demographic area should be kept in mind, as implementing the patterns which people relate to is good for the business.

• A planned strategy – A good website is one which garners you more amount than what you initially invested in the making of the website. Once you what and why factors needed, you website is successful in no time.

• Proper marketing – Only building up an attractive website is not enough, one must generate enough traffic in order to promote the website. There are methods via which the traffic can be generated. For example, pay per click advertising, search engine and optimization.

• Use analytics – There are methods and tools which can be deployed in order to know the number of people daily accessing your website. You can maintain the tab of all the steps and the departure points of people. You can build up on your limitations and bottlenecks and improve substantially.

• Website Updating – There should be regular update done on the websites and promote it through social networking sites by placing advertisements and deals offered by visiting the websites.