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Any effective marketing strategy these days has to include a strong content marketing element. This is especially true in the B2B space, where buyers are often more sophisticated and better informed than their B2C counterparts. So what exactly [&hellip
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An effective digital marketing strategy involves several different elements. This fragmented market has made it difficult for marketers to develop a one-size-fits-all approach to online advertising. Content marketing has various considerations; target audience, objectives, channels, resource assessment, and [&hellip
