Ways You Can Sell Your SEO Services Online
The first thing that we are going to say here is the fact that as of now, there are a lot, and we mean a lot of SEO services out there. In order for you to be able to stand out in such an oversaturated crowd, there are a few things that you need to make sure of first, the most important one being that you don’t rush into this headfirst.
So, if you want to learn more about strategies that are going to ensure that you are going to succeed in your online SEO services, be sure to stick around because, in this article, we are going to tell you everything that you need to know.
You need to have in mind that selling is a skill, and like any type of work, the tools that you utilize are the backbone of a successful trade.
Make Sure You Have A Professional Email Address
The very basic thing that you need to make sure of is that you have a professional email. Barely anything screams amateur and non-credible like a generic Gmail or Yahoo address.
Tweak Your Website To Perfection
You should always have in mind that your pitch time is limited. That being said, it’s important that you capture the attention of your potential clients at the very beginning – when they access your website. Focusing on your web design by utilizing a script from AdInfusion.com and similar tools ensures that you are making a clear, user-friendly, useful website that provides all the necessary information. You should know that all these parameters are imperative when it comes to SEO services, but also to any kind of business as well.
Breaking The Ice
In order to be prepared to sell your SEO services, it’s vital that you are prepared for initial conversations that are going to lead to potential collaboration with your clients. Preparing initial questions is going to make the initial conversations with your potential clients feel way more natural instead of simply giving them the regular, expected salesman introduction.
Cold Calling Isn’t Dead – Utilize It!
Cold calling, if done right, can be an extremely efficient gateway to making new clients. It’s especially important when it comes to targeting people who are in the awareness phase of their buyer journey.
What is the awareness phase though? Well, during the awareness phase, visitors have already realized and expressed their needs regarding a potential problem with which you can help. When it comes to the case of SEO, most often, they need more traffic, better rankings, and similar. They are probably aware that their website hasn’t been optimized correctly, and it’s onto you to provide them with a sufficient amount of resolutions in order to make sure that you are going to sell your services by debriefing them with the technical SEO errors that are holding them back.
So, don’t just start selling them SEO, you should start by selling them on an opportunity to learn more instead.
Take The Time To Know Your Prospects
The worst thing that you could do is to treat your prospects as just another deal down the road. Make sure that you show your prospects that you truly care about their business, and the best way to do so is to start with taking the time to know more about them. The more you become familiar with your prospects by learning more about what they need exactly and assuring them that you can provide it, the less likely you’ll be treated as a stranger.
Know Their Business
Make sure that you dive deep into how they do their business, go into details regarding their customers, what industry they’re in, and the key variables regarding the industry in question, as well as to what their products or services are.
Researching their competitors is going to give you a major advantage, and it will also show your clients that you’re looking at every angle in order to help their business.
Take your time to learn more about the current state of their digital marketing, be sure to know if they’ve done SEO in the past, and if they have, what their experience was like.
Approaching Local Businesses
Let’s say that you have recently started an SEO business and you are planning to sell SEO to local businesses in your area. How should you proceed? Naturally, by arming yourself with as much information as possible regarding their brand, you should get to know their local audience, as well as the value proposition of their products or services and their overall goals.
It all boils down to taking care of the details in order to paint the whole picture in the best way possible regarding everything that you have to offer. People oftentimes tend to focus on the big picture more than all the means that are responsible for it, so, be sure to be vigilant and observant – and you’ll surely reach your goals in no time.