Did you know that the global digital marketing industry is expected to hit a value of over $786 billion by the time 2026 rolls around?

If you’ve been running a business for a while now, you’ve probably learned the hard way that not all types of marketing are as successful as they claim to be. It can end up being months, if not years, before a brand can find a strategy that works well enough.

Are you wondering what’s worth your company’s time and energy? Keep reading to learn all about the latest digital marketing strategies that are proven to convert traffic into sales.

In-Game Ads

If you’re looking for innovative marketing, then don’t neglect mobile gaming. You may be surprised to learn that more people play video games on their smartphones than they do on traditional consoles like the Xbox and Playstation. Mobile gaming is much more welcoming to casual players and so it has taken the world by storm.

If you take business ownership seriously, then you should look into putting ads in popular games. This will get your brand in front of more eyes than ever.

Local Search Engine Optimization

If your marketing efforts have come up empty so far, then it’s time to start using SEO to boost traffic. Half the battle is getting any traffic at all, but it’s just as crucial to get the right traffic.

This is where local SEO ranking factors come in. By appearing in the search results for people who are in your area, you’re much more likely to get a customer than if you appeared in search results across the country.

Schedule Your Posts

As a small business owner, timing is everything. It’s a waste of resources to have an intern at the ready who will post exactly when it’s most effective. Instead of waiting around for the right time to make a post, you can take advantage of scheduled posts.

Used in sync with research, your campaigns can end up being more successful than ever. For instance, it’s much more effective to post on social media during the early afternoon because that’s when most people are on a lunch break.

If you post in the evening, then your chance of getting even half as much engagement is much lower.

Are You Ready to Use These Proven Digital Marketing Strategies?

Now that you’ve learned all about the latest digital marketing strategies, you can use them to your advantage. That way, you can direct traffic from your competitors straight to your brand’s website instead. As you hone your marketing campaigns, you’ll have a great time counting more and more sales.

The world of business and marketing is constantly evolving. To keep your ear to the ground, it’s a good idea to visit our website as often as you can. This will keep you from missing tips and tricks that will revolutionize the way you do business.