How Comic Strips Can Elevate Your Landing Page & Conversions
Just like infographics, comic strips and other visual content play a vital role in elevating the landing pages and conversions of websites. If you look at some of the most successful websites, you will find that they have used comic strips to guide users through them.
When you incorporate comic strips into the storytelling efforts of your website, you tap into a source of content that is rarely used and that can return impressive results. In addition, you do it fast while spending less money and resources compared to other types of content.
But how can comic strips elevate your landing page and conversions? Comic strips are a piece of art. They reflect on different things and tell a story easily compared to other types of graphics. Here are a few ways comic strips are better than other content types;
Turn Photos into Comics: Getting Comic Artists
This is the most difficult part when incorporating comics into your website. You need to make sure that you have the right person to do the job for you. The person you choose needs to match the requirements of your website as well as those of your business.
However, you no longer have to worry about this thanks to advancements in technology. You do not even have to hire an artist to turn your graphics and photos into comic strips. This is because you can turn your photos into a comic with BeFunky easily and on your own.
All you need to do is upload the photos that you want to use and then follow the instructions to create the perfect comic strips for your website. These might be photos of your products, business, or even operations, telling users about your business and improving conversion rates.
They Offer Styles that Represent Your Business
Comic strips come in different styles, with the most common ones being slick, simple, cartoony, and realistic. You, therefore, need to make sure that you have chosen a style that best supports your products, services, and the message you are passing through.
It is also important to note that different styles have different meanings. For instance, to show your audience that you are approachable, you can use comic strips that look as if they are hand-drawn.
The variety of styles with comic strips allows you to come up with the style that represents the interests of your target audience. This is going to make them (the target audience) identify more with your website and business, something that elevates your landing page and conversions.
They Resonate with Your Audience
Unfortunately, not every other person appreciates the work done by comic strips. Some people might find them immature. However, this is exactly what makes them (the comic strips) beat the other types of graphic content.
You need your landing page and the entire website to attract new customers when they land on your website. Depending on your business and what it does, you know the kind of people you work with the most.
This, therefore, means that you can use comic strips to calm the nerves of your customers and encourage them to engage with your website. You can even guide them on what they can do, leading them to a call to action button at the end of it. This way, you will have elevated your website conversions.
They Generate Emotions
Most customers pay for goods and services out of emotion. If you make your customers feel good, then it will be easy for them to click the call to action button. This is something that can be easily achieved through the use of comics.
Comic strips can be used to portray a positive image of a business, something that generates positive emotions. We all know how powerful emotions are, and how convincing they can be especially when someone is deciding whether to spend money or not.
It is important to note that your target customers understand that you want to make them happy. You can do this using comic strips. If you fail to make them happy, then you might end up hurting your landing page and conversion rates.
In conclusion, you need to make sure that you have understood the correlation between website design and conversions. The main purpose of a website is not only to create awareness about your business and tell people what you do but also to bring in more sales.
With the right graphic such as comic strips on your website, you are going to easily achieve your targets and increase sales.