When someone visits your website for the first time, they will only be on it for a few seconds before they have formed their first impressions. Therefore it is essential that they like what they see. They also need to be able to find the information that they are looking for quickly. If you do not think that this applies to your website at the moment then you may want to think about making some changes.

There are several improvements that you can make to your website that are really easy to implement and some of these are detailed below.

1. Make The Site Easy To Navigate

One of the most important roles that your website plays is giving your visitors the information that they are looking for. They do not want to spend a lot of time searching through various pages and so your site must be easy to navigate and the descriptions need to direct the visitor exactly where they want to go. This may be something that you feel you need help with and so you may want to use the services of a professional company such as Platinum Web Marketing

2. Use A Call To Action Button

Each page should have a call to action and it should be immediately obvious where this is on the page. Using a button is a good idea because it means that the call to action will not be lost among all the other text on the page. Each call to action should be brief and to the point so that customers know exactly what they will be getting.

3. Use Complementary Colours

The call to action button should stand out and a good way to do this is to make sure that you are using complementary colours. There are many tables and charts available online that will show you which colours work best together. You should select a colour for the button that stands out from the rest of your page but still works well with the rest of your colour scheme.

4. Have A Testimonials Page

People will be more confident in using your business if they know that other people have received a good service. Having testimonials on your site from people that have been happy from the service they have received is a great way to build this confidence. Video testimonials are gaining in popularity lately and they can be a great addition to your site if you have customers that are willing to make them.

5. Give Information About The Team

Your customers will also want to get to know more about you and the people that they will be dealing with when they use your business. A page that has photos of your team and their names will make them feel more familiar to customers. This can help build up relationships between your team and customers which can foster loyalty to your business.

When you make these changes to your site then it will be much more user friendly for your visitors. This will make it more likely that they will stick around and also more likely that they will return again in the future. All of the changes that have been discussed above can be made quickly and easily and it should not be too long before you start to see results.