When it comes to online marketing strategies in general, there is no perfect formula that can be applied to every business out there, mainly because of how many varying variables are in the game. But, when it comes to strategies targeted directly to boosting your SEO rankings, there are some tweaks, ideas, and overall strategies that can be applied to everyone, if you use them with understanding, patience, and additional research. That being said – in this article, we have compiled some SEO strategies which will definitely be able to boost your SEO rankings!

Approaching SEO with understanding

What is SEO?

SEO, or, in case you are not familiar with the terminology – search engine optimization is basically the process of growing both quantity and quality of website traffic. The way you do this is by increasing the visibility of your website or a web page to users of a web search engine, which in most cases since it’s the most used engine, is Google.

Having the upper hand

Another thing that should be mentioned is the fact that Google uses some pretty complex algorithms in order to evaluate your website – but if you know what you’re doing, you can actually take advantage of those algorithms. Now, this may sound complicated, and while the execution definitely can be, the principles are pretty simple – so let’s start unpacking them.

Off-page SEO

Okay, basically, there are two main types of doing SEO – on-page and off-page. Let’s talk about off-page SEO first since it’s a bit more complicated and hence it requires more understanding, especially since it’s extremely effective if done right.

Off-page SEO basically refers to a number of different ways in which you can boost your SEO ranking that doesn’t in any way involve tweaking your website or webpage. So, it’s definitely a bit more complicated than on-page SEO because you have fewer variables that you can affect. That being said, it’s even more important to do everything you can about them in order to get the best results.

Backlinking

Backlinking is one of the most important strategies when it comes to SEO. So, it’s essential to understand all the important aspects in order to implement it well. Also, no matter if you are a beginner or just trying to get better, Adam White from SEOJet explains in this great article named “The 3 Step SEO Backlink Strategy That Works Like Magic in 2020” everything that needs to be known about backlinking. This helps a lot since, in order to boost your SEO rankings, it’s not enough just to backlink on whatever website that leads to any page on your website – the finesse is very much so needed. Here, we will just focus on the basics, in order for you to be able to focus on the most important aspects.

Backlinking priorities

When it comes to the assessment of your website regarding backlinking, you can find the biggest inspiration in the homepages of big brands. The way that you do this is by making the link building that leads to your homepage your biggest priority. Another important factor is having a good mix of links from different websites of various authority, and especially links from relevant sites – since they are going to have the biggest impact on your rankings.

All of that being said, it’s also very important to understand that even though homepage backlinking is a priority, it shouldn’t be the only URL that you backlink.  So, in order to build a natural link profile, you must also build links to other relevant pages on your website.

The importance of anchor texts

The thing is, no matter how many backlinks you build to your site, if you don’t have the right anchor texts, you are pretty much wasting your time and money, so let’s talk about the ways to optimize your anchor texts. Basically, the form of the anchor text shouldn’t be random, but it shouldn’t always be in one form as well, since Google loves mixing it up.

The safest option on an anchor text is the “page title” anchor text, and these should be the anchor texts to the majority of your backlinks. Other than page title ones, you should also go with exact match keyword anchors, that refer to the keywords that are relevant to your website. It’s also safe to say that using a full URL backlink is a safe option as well.

On-page SEO

On-page SEO refers to the ways in which you can tweak your website in order to boost your SEO rankings. This is much more simple than off-page SEO, and actually, many websites are just a couple of tweaks away from greatly optimizing their websites in order to reach higher SEO rankings.

So, how do you do on-page SEO? Well, when it comes to how Google ranks your website, the most important aspects that need to be polished are relevance and clarity, so, let’s talk about those aspects in more detail.

Relevance

While relevance sounds pretty straightforward, it’s important to be aware of what this means exactly. Basically, algorithms that Google uses are going to sort websites by how much do they find them relevant to the search that is made. And how do the algorithms sort the websites? Well, most simply put, by matching the keywords.

How to achieve this?

It is very important that you make sure that the keywords that you have on your website are relevant to your brand or the services that you provide. They should be abundant and well portrayed in the titles, in the text in general, as well in the descriptions of your pictures. It’s also important that you make sure that you portray more so-called supporting keywords, that should be related to your primary keywords.

Clarity

Now, let’s get one thing straight – even though a website is relevant, it doesn’t necessarily mean that it’s clear. So, if the information that is searched for is on the website in question, but it’s not easy to reach it, Google is going to rate you lower. So, be sure to organize the content on your website – make it more user friendly and organize it into different sections, but not too many, since that complicates the site more than it helps.

In the end, it all comes down to the details. Checking and tweaking every minor thing is how you paint a bigger picture, and even though it’s going to take more time, it will definitely pay off long term. So, be sure to do your research, don’t stop trying to optimize your strategies, and you will see the results in no time!