If you have a website for your business or organisation you want to make sure that people engage with it and you engage readers I what you have to say. Some of this is about the actual content you produce bit that is not the only thing you need to consider. You also have to take into account the design of your website. Is it designed in the best way to show what you have to offer and for anyone reading it to see exactly what you are about?

We are going to discuss some of the web design developments that are designed to help you engage readers and make sure that have the right impression of you and your brand.

The use of rich animations

Obviously, you have to get your story across to people reading your website; but you do not have to just use text to do this. The use of animation is becoming more and more commonplace. Many people react better to visual stories and information than they do to the written word. This is why it can be a good idea to have a combination of both text and animation on your website.

You can use loading animations to try and remove some of the tedium while your website is loading. You can use hover animations to inform people about the functions of certain products. You can also use motion animation which can be useful in drawing the readers high and in making technical content a little more interesting. The use of animation can be the perfect way to keep more people engaged with your website.

Embedding PDF publications in HTML

All too often you see websites which are too full of content. This makes it very difficult for readers to actually make sense of all the content they are looking at. One of the best ways to de-clutter a site, while still providing all the information you need to, is to create pdf publications and embed them into your website by way of a piece of code. You can take a look at the information in this article for more information about how this is done.

Considering micro interactions

You may be wondering what a micro interaction is. This is something that you do in life that is done on instinct in just seconds. It could be liking a friend’s video on Facebook, for instance. If you think about it, there will always be a time when someone reading your website needs to interact with it.

What you need to do is think about each of these interactions and how you can make them simple and user friendly. You should also think about how micro interactions fit together to provide the whole customer experience of your website.

All of these aspects of web design are intended to make it easier for you to keep readers of your website engaged so that they retain a good impression of your brand or organisation.