How your website’s design affects SEO
Anyone who understands SEO will know that it goes hand in hand with web design. Failing to consider SEO as a main factor during the designing and development process of your website can lead to serious problems down the line. Simply having a website which looks great and has all the latest trends in web design is not enough to encourage good SEO. We’ve put together some top tips to help website owners, designers and developers avoid making easy SEO-related mistakes when putting together a new website.
Recently, Google has been placing more and more emphasis on user experience when it comes to which websites they favor or not in regards to SEO. As the internet has become more and more commonplace in everyday life and society, the demands of users are growing. Today, the majority of users expect a website to be fully loaded and ready to explore within seconds of their clicking on a link. If this doesn’t happen with your website, you’re not only risking losing a large number of potential customers, but you’re also making SEO more difficult for your company. Page loading time is one of the on-page priorities that SEO professionals recommend working on in order to improve your search engine result rankings.
Google’s ‘Mobilegeddon’ update to their algorithms just a couple of years back saw many businesses enter into a state of panic upon realizing that their website had significantly dropped in Google’s search engine result rankings as a consequence for not having a website that was mobile friendly. Since then, Google has been favoring websites that are responsive, meaning that they’re able to adapt to any device that they may be viewed on. This in in line with the extra attention that Google is paying to improving their overall user experience, with many web users now carrying out a huge percentage of their Google searches on a mobile device such as a smartphone or tablet.
The content which is displayed on your website is a huge part of its design, whether this be written content, videos, photos, or audio. In order to ensure that your website is not working against getting good results with search engine optimization, it’s vital to pay attention to your content. For example, displaying duplicate content on your website can seriously hinder your success, being the worst enemy of SEO. Along with that, it’s also important to optimize your web content for SEO by including the keywords that you want to rank for. This isn’t only important for written content such as blog posts; it’s also vital to ensure that other forms of content, such as video and images, are also optimized. Along with that, keeping your site or blog updated with regular, fresh and interesting content can also earn you extra points with Google.
Good SEO is vital to the success of any company, but it’s essential to ensure that something as simple as your website’s design isn’t holding you back!