How To Create A Successful SEO Marketing Strategy
Having an online presence is now an essential part of every business. However, it doesn’t stop with just having a website. Your site needs to be visible, too. When people search for something relevant to what you offer, they might be able to find you among the sea of other online companies.
If you look up something on search engines and one website comes up, what do you click? It’s most likely the first link. So if businesses want people to visit their website, they need to make sure their site appears on the first page of search engines. This is the purpose of search engine optimization (SEO)—to help companies rank higher on search engine pages.
It takes a lot of work to achieve this. Some companies may even hire agencies that offer SEO services to do the job for them. But even if you hire an agency, know that you have to do your part to create a successful SEO marketing strategy.
Guide To Creating A Successful SEO Marketing Strategy
SEO isn’t just about putting in keywords and links. It’s much more than that. Thus, if you’re to create an SEO marketing strategy, following the steps below would be a great start.
1. Determine Your Goals
SEO is a process that takes time, patience, effort, and talent. It’s not something you can do for a week or two and expect results right away. Thus, it’s best to have a plan and timeline.
The best way to start is to sit down with the people involved in your business and determine your business goal. Do you want more leads? Do you need more clients? Do you want to achieve both? Once you know these, set your goals on how much traffic (leads or clients) you’d want to get each month. Having specific goals to achieve would make it easier to determine the type of SEO plan you need.
2. Research Your Competitors
After determining your goals, research your competitors. Find out who they are and what keywords they use to get people on their site.
Suppose you own a catering website and you want to rank higher on a search engine for the keyword ‘catering in Seattle.’ If another catering company is already on page 1 of this search engine for this keyword, there’s no point in trying to beat them. Instead, find a different keyword related to your business. You may try ‘Seattle catering companies’ or ‘catering in Washington.’
Take note of all the keywords your competitors are using. Try to think of related keywords that may still help you rank higher without using the same words. Targeting a keyword with little competition is the best way to get it ranked higher.
3. Find Out What Kind Of Content Your Customers Are Looking For
Next is to identify the kind of content your customers are looking for. Say you’re a car mechanic in Connecticut and you want to rank higher on a search engine for the keyword ‘car repair in Connecticut.’ You could start by looking at some of the questions potential customers might be asking. These questions could be ‘how much does car repair cost,’ ‘what is considered a good price for car repair,’ or ‘where can I take my car?’ You may also do keyword research to make a list of the best phrases relating to your business and create content around those terms.
4. Optimize Your Site
After figuring out the kind of content your customers are looking for, you now need to optimize your website. The reason is to make it appear at the top of search engines when people look up specific keywords related to your business. To do this, you need to give the search engines particular instructions on ranking your site. This could be based on factors like which keywords you want them to target or how often you should update your site.
Search engines would normally give you the option of submitting an XML sitemap that gives their bots a file on what pages are on your website and where they can find them. This helps them know if there’s new content on your site. Adding keywords at the top of your HTML code would also help them know which keywords you want to rank for.
5. Make Your Content Easily Shareable
Once you’ve optimized your site for search engines through the use of keywords and high-quality content, consider making it easy for your audience to share your website. You can do this by paying attention to the design of your page and having call-to-actions that encourage people to post or share your site on social media pages. You may place social sharing buttons on a visible area of your site, or you may put them on the footer so visitors can see them without scrolling.
6. Prioritize Your Website’s UX And UI
User experience (UX) and user interface (UI) are also useful for ranking high on search engines. If your site is difficult to navigate, cluttered with ads, and full of broken links, it would likely turn away visitors.
Search engine bots take into consideration user experience on your website. Making sure your site can be easily navigated and contains simple language would increase your chances of ranking higher on search engines.
7. Monitor Your Progress
If you see a decrease in the number of visitors to your website, review your SEO strategy to see if you’ve made any errors that may have turned potential customers away. If your rankings continue to drop, make changes as soon as possible. Don’t wait until important pages start falling down the search engine ranks before making adjustments.
Creating a successful SEO marketing strategy requires a lot of hard work, patience, and knowledge in the field. It also takes time to see results from your efforts. It’s not something you do once and forget about. As search engine algorithms update frequently, you need to adapt each time or risk losing traffic to your site. If implemented properly, a successful SEO marketing strategy has the potential to increase your revenue significantly