Beginner’s Guide To Understanding How SEO Can Help Your Business
Search Engine Optimization (SEO) continues to create a buzz in the online marketing world. And why not? It’s a key player in increasing traffic to your website by generating more leads and higher conversion rates. Optimization provides long–term results, and the best thing is, you don’t have to spend too much for it.
Understanding your target market deeply–their pain points, the questions they want answered, and the type of content that they want to devour—is at the core of this practice.
Ready to know more about SEO and how it can benefit your business? Read on.
What Is SEO?
Optimization is the process of customizing your content to increase the quality and quantity of your website traffic via organic search results. Using SEO tools will help your site increase its visibility, ranking higher in the search engine results pages (SERPs).
Because your site is highly visible in the search results page, it takes the guesswork out of being able to attract actual users in need of the product or service you’re offering.
How Does SEO Work?
There are, at least, three billion smartphone users worldwide, and users rely on their phones mainly for education and entertainment. Almost all searches these days are done through these devices, with users merely typing specific keywords to start the inquiry.
Responding to the query, search engines deploy bots to scan web pages to curate, analyze, and, later, rank these in the SERPs, based on several factors, including relevance, content quality, and authority.
How Can SEO Help Your Business?
An online marketing strategy needs optimization to succeed. Once you’ve incorporated SEO practices to your content, you’ll enjoy the following benefits:
1. SEO makes precision targeting of your potential market possible
As earlier mentioned, SEO targets quality traffic, which means you can reach out to users who are really interested in what you have to offer. Optimization stresses on inbound marketing strategy, which means consumers reach out to you for information or content, instead of you contacting them even if they’re not interested in hearing you out.
Outbound marketing such as cold calling, spam emails, and paid ads, are typically seen as disruptive and, as a result, less effective in reaching out to your target audience.
But, SEO allows for useful information to be available to your potential clients, making it all about them. According to a HubSpot report on the State of Marketing, about 59% of marketers credited inbound marketing practices for providing the highest quality leads for their sales teams.
With the use of external links that can lead site visitors from one website onto yours, you know that you’re getting a good share of the marker. Learning more about SEO will give you a fairly good idea what are backlinks, or external links, for.
SEO allows you to rank higher in organic search
If you’re not convinced on the importance of using SEO to rank high in the organic search results page, consider these figures: Sites that appear on the first page of the Google search engine snag an average traffic share of 91.5%, while the first site enjoys an average traffic share of 32.5%.
Use SEO to dominate the search results and you’ll strike gold in online marketing, resulting in increased income for your business.
SEO promotes brand awareness
Establishing brand awareness online can be achieved simply by placing high on the SERPs. Potential clients are more likely to click on your site if you’re visible in the search results, seeing your brand as reliable and trustworthy.
SEO results in a higher conversion rate
If you’re not familiar with the term, a conversion rate refers to the number of website visitors that complete an action favorable to a company (i.e purchase a product or sign up for email subscription, and the like). The SEO leads have a 14.6% conversion rate, way higher than outbound leads which recorded a measly 1.7% conversion rate.
5. SEO is cheaper yet more effective than paid ads
Small businesses invest in SEO content marketing, but these costs are minimal. Pay-per-click ads, which cost an average spending of $2.32 per click, may appear above organic search rankings on Google. But, more users still prefer to visit the pages displayed in organic search results.
SEO facilitates a long-term yet cost-effective marketing strategy
It takes time to build a reputation whether online or offline. While paid ads require regular payments that last only for a short period, a SEO-friendly online content can last for several years. You don’t have to spend a boatload of money, only time, in creating valuable content that your potential clients love to follow and share.
Hence, SEO should be a priority for small, medium, and large businesses that want to stay competitive. Getting familiar with and being a pro in SEO practices may require you to spend a modest amount of cash, but you’ll reap its valuable rewards in the long run.