Ecommerce websites have come a long way over the past few years. Just a decade ago, most online shops seemed partial to cramming as many of their products onto the homepage as possible. Ecommerce was synonymous with cluttered, confusing websites that made it hard to find what you were looking for. However, today many are streamlined to improve user friendliness. The best ecommerce websites divide products into logical categories, and ensure that the checkout process is quick and easy to improve their sales. The array of designs has also improved. You can check out the following roundup of unique, well-designed ecommerce websites to see examples of the best of the bunch.

 

1. Dyson

An ecommerce shop dedicated to vacuum cleaners sounds boring, right? Well the ultra-chic layout and design of Dyson’s website proves that appliances can be fun to shop for. They use excellent photography, flattering lighting, and a cool colour palette to really put the focus on the products.

 

2. Bold and Noble

You’d expect a company that makes handcrafted screen prints to feature excellent web design on their ecommerce site, and Bold & Noble delivers. They use multiple fonts without clashing, to begin with. The website also is easy to navigate and uses bold, geometric shapes for a pleasing contrast.

 

3. Woot

Woot.com uses just enough white space to showcase its product of the day nicely on the front page, but where it really excels is in its use of humour. Each product is described in a humorous way, which makes you want to keep reading more. Using humour to promote websites in advertising is nothing new – just check out this popular ad for Quicksales to see an example – but Woot’s design is unique in that the humour is built right in.

 

4. Mum Made

This shop is dedicated to products made at home by mums in New Zealand. You wouldn’t expect a group of craft-centric mothers to produce such a fashionably unique website, but their design is spot-on. It features large full-colour photographs, humour in the product descriptions, and a scrolling interface.

 

5. A Modern Eden

A collection of cool graphic animal prints that includes illustrations, posters, and apps for children, a Modern Eden boasts a cheerful design thanks to its free use of green and yellow colours along with the animal prints. It’s easy to navigate and fun to play around with.

 

6. Xtreme Mac

This Apple product and accessory website features a slick, unique design that allows you to browse by hovering over each product. As you pass the mouse over each product, it enlarges in size so that you can learn more. The design is colourful yet minimalist at the same time, making it almost a soothing shopping experience.

 

7. Hemline

Clean, classy, and cool, Hemline features a web design that closely mimics a fashion magazine spread. The fonts are what you would expect from Vogue, while the website is extremely image-centric to showcase the designer clothing for sale.

These top unique ecommerce designs all have a few features in common. They all feature an attractive landing page and logical layout. If you’re thinking of creating your own ecommerce website, it’s helpful to keep these qualities in mind.