6 ways a designer can get natural links for his client’s website
Links are an important part of SEO although their importance has been greatly exaggerated by the spammers who like to peddle link buying services. Nevertheless, for any websites, a few links will definitely help tp get the website from traffic from the search engines. At the minimum, the links will get the new website in Google’s index much faster which helps it to draw in long tail traffic. As designers, there are a couple of ways we can share our clients to get more natural links. Using these approaches is safe as they are not spammy in nature.
#1: Submit to website showcase galleries
If you have done a great job on the website design, I am sure your client will have no problem getting their sites being showcased in the numerous showcase galleries such as cssmania or awwwards. Each of these showcase, once accepted, gives the website a natural link.
#2: Create linkable design resource
Design bloggers like to link to resources that can be downloaded for free by the community. What you can do is to create a few of these resources and place them in a section of the client’s websites called ‘downloads’. If the resources are solid, they will eventually be linked to. These resources can include the psd files for the font or the color scheme used on your client’s website, wallpapers, ecard designs etc.
There are also sites that showcase email newsletter design. If this is one of the things you have done for the client, you can also submit this resource to the relevant newsletter showcase sites for another link.
#3: Have a portfolio section on your business site
If you have been designing for a while, you will have a list of past clients. You can list them out in your portfolio section and ask them to link to this section on their website’s footer. Over time, this portfolio page will have both link power and traffic. For any new clients you have, just listing their website here will give them a natural link to start.
#4: Share designs on social websites
You can share your client’s website design on numerous social sharing sites such as Dribbble, Behance, DeviantArt etc. All these not long gives the website a natural link but it may encourage other designers to link to your client’s website when they want to highlight a particular design that you did.
#5: Create sections within the design site for content
The best way to attract links is through content. As designers, we should create space within our design to allow more text to be accommodated. Whether the clients will eventually populate these areas with great content is their choice but we should plan ahead for them. Examples of such sections include a FAQ, a blog, production description, company history, industry news etc.
#6: Introduce clients to each other
You can always let your clients ask for from each other. This need not be spammy. For example, one client can provide guest articles for others if the information is relevant. Alternatively, they can also cross promote each others related services, which will earn them a link in the process.