5 top reasons that can make e-mail list verification critical

Email marketing has become an integral part of digital marketing and brand management. For the natural reason, if you are to run your email marketing efficiently, you need to accumulate valid email addresses to run your marketing campaign successfully. According to global statistics per day, at least 270 billion emails are sent and it is no point to mention that huge popularity of email communication is the main hindrance to the potential of email marketing.

One of the key factors behind the success of email marketing is its accuracy of email addresses you have collected. If campaign emails are sent to invalid email IDs, there is dire possibility to incur big failure in this marketing effort. That’s why it is important that you work with a verified list and that exactly describes the importance of Email List Verification obligation.

But things are not that easy as it seems to be. Email list verification can be critical too due to some unavoidable reasons. Here 5 real-life problems are narrated to explain the irony of the situation.


Permission-based lists are not 100% clean

Although you will have peace of mind that you have bought a permission-based email list, there is no such guarantee that the list is 100% clean. There are different reasons for such anomaly. Some of the reasons are:

  • Misspelling of names
  • Misspelling of address
  • The email account is no more to use

According to statistical record, at least 30% email addresses from your purchased email list are found dead or out of use every year. This clearly explains why authentication or verification of email addresses is important for the success of email campaigning.


Unverified emails may prove unsafe

When you are running your email marketing, it is obvious that the emails will be sent from your business ID or personal ID. If 30% of the sent emails get bounced, there is high chance that your ID will be marked as spam. Furthermore, if you send email indiscriminately, it may incur bad reputation for your profile, which may stand up as a negative point for your online reliability.


Costly investment

Although the concept of email campaigning for generating ROI is a proven way to acquire sale of your product/service, few people fail to purchase 100% authentic data. Furthermore, it has been proven that people hardly get motivated for purchasing an item from an unknown person, etc. If productivity gets compromised, as result you can have experience of poor ROI, it is really not good for your business development and budget management.


Unwanted bounce rate can spoil deliverability

Deliverability is one of the main aims of email marketing but if the delivered emails bounce back, it will impact the result of the business.  This mechanical fault can spoil the ROI of the email campaigning, which in the long run can incur a heavy loss in business. Only verified and filtered mailing list can stop this miss management of email campaigning.


The campaign becomes unnecessarily expensive

Unless all the mail addresses in a purchased list work perfectly you are not enjoying cost efficiency in your purchase. Mostly these bulk mailing addresses are purchased at a packaged rate and if they are not verified, they can spoil the efficiency level and conversion rate of your leads. In these cases, you are spoiling money for buying database as well as you are facing failure in mail sending process due to bouncing.


These are the top 5 reasons you need to verify the validation of the email addresses before you will be using the list for your email marketing projects. From critical points, these 5 motives are the major hindrances to an email marketing success, which should never be overlooked.  This will save your time, money and will enhance the productivity.

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