Developers and owners of the application often have questions about how to successfully promote it. App Store and Google Play platforms are different, so applications focused on them require a different plan of action. For iOS app promotion you should keep in mind some points.

The rapid iOS app promotion is very lucrative. The iOS audience is younger, so it needs different applications for its device. This means that there is significant demand. In addition, this audience has more earnings, so they can afford more paid applications. Half of the iOS users surveyed said they had five or more paid apps or subscriptions, compared to 19% of eligible Android users. Yes, iOS apps earn much more, so creating new ones and advertising them are in demand. If you are making apps for emerging markets (Asia, Africa, Latin America, Eastern Europe, and Russia), then your initial choice is Android. Otherwise (North America, Western Europe, Scandinavia, Australia) try starting with iOS.

The App Store algorithm is field-oriented. So, the key points for your position are your title, subtitle, and keyword field. You should insert promising keywords in your app’s name and subtitle. We suggest you use 1-2 different keywords. The thing is not to repeat them as the algorithm creates collocations of all entered words. You’ll promote more keywords and will be visible for more search requests. In the keyword field, you can enter only 100 symbols, so you should use this space wisely.

For effective iOS app promotion, make sure that keywords are relevant. You aim to predict the intention of your users. If search requests don’t display your functionality, a user will be disappointed and uninstall your application straight away.

Don’t waste your energy and time. If you are the owner of the application, be wise to promote it. Develop a strategy and iOS app promotion plan!

Keyapp.top is a self-service platfrom for application promotion with keywords installs and search optimization.