When developing a content marketing strategy for your company website, SEO should be among your main priorities. SEO stands for search engine optimization, and essentially refers to the process of ensuring that a website achieves a high ranking in Google, and other search engines. It is important to create a strategy for improving the ranking of your website, to ensure that your website doesn’t get lost in the sea of websites on the Internet. Making a successful SEO content strategy doesn’t have to require expert knowledge of all the technicalities of SEO. By following these simple yet essential steps you will improve the ranking, and overall search engine optimization of your website.

Achieve a High Google Ranking

If you are new to the world of Google ranking, and search engine optimization, a good place to start is this marketing toolbox, from 1&1 which provides the tools for achieving a higher ranking in search engines and strong visibility in major online directories. Once your website has achieved a high ranking in search engines it will be easier for new and existing customers to find your website, ultimately increasing traffic. The more traffic your website receives the more visible it will become in search engines, resulting in high ranking and strong online visibility.

Good Quality Content is Key

One of the most effective ways of implementing a successful SEO content strategy is to learn how to create good quality content. This means publishing interesting and exciting text, video, audio, animation and anything else that fits your websiteand grabs the attention of your users. If the user finds innovative content that is interesting and useful they will be more likely to share the website, and the more times a website is shared the higher it will rank in search engines. The key is to find a way to make your content stand out from all the rest, what is it that makes your company special? How can you attract new users with innovative methods? Answering these questions will help you construct a plan for creating good quality content.

Know Your Keywords

Keyword research will enable you to discover what users are searching for in relation to your website. For example, if your website is a travel review site, then ‘holiday’ could be one of the keywords that relates to your website. By including popular keywords in your content, more people will be able to find your website and it will become more visible in search engines. Remember, subtlety is key. Don’t include too many keywords, and make sure the use of keywords isn’t detrimental to the quality of your content. By following these few essential steps you will be on your way to creating an effective SEO content strategy, that gains your website the traffic it deserves.