5 Crucial Steps to Creating an Authority Website
With more than 1.9 billion websites online, you have to do a lot to stand out. However, don’t let that number stop you from creating an authority website.
As long as you know what steps to take, you can build a website in almost any niche. Then, you can use that site to further your business or career.
Read on to learn more.
1. Start With Your Expertise
One of the most important steps to creating an authority website is choosing a topic. You can research all of the most popular or profitable niches, but that won’t matter if you don’t have experience in those areas.
Think about what you studied in college, the jobs you’ve had, and what you’ve done outside of work. Parenting sites can do well, but if you don’t have kids, you should avoid that niche.
Maybe you’ve paid off debt, so you choose to start a personal finance site.
2. Choose a Narrow Niche
Knowing what you’re good at is great, but you can still face problems. If you stick to something general, like personal finance or parenting, you can face a lot of competition.
Instead, find a niche within that, such as personal finance on a low income. The niche should be broad enough for you to write about for the next few years, but it needs to be narrow enough to where you can become the expert.
3. Create and Publish Content Consistently
Once you launch your authority website, you need to create and publish content. You don’t have to publish something every day, but you should have a schedule, such as once per week.
Then, you’ll know when you need to work on different types of content creation, such as article writing or video editing. You can use different types of content to attract and retain visitors to help build interest.
4. Optimize for Search
Next, you need to learn search engine optimization (SEO). SEO helps you rank highly in search results, which can help you get traffic from people who want to learn about your topic.
You can do keyword research to look for keywords with a good amount of search volume. However, you want to avoid keywords that are super competitive because it will be almost impossible to rank at the top.
5. Use Links Strategically
When creating content for your authority website, be sure to include links. First, you can include internal links to your existing blog posts, so you can keep traffic on your site.
External links lead to other sites, and they can help tell search engines about your content. You can link to other authority sites to show that you know what you’re talking about.
Another option is to guest post on other sites to get links back to your site to help build authority.
Will You Create an Authority Website?
An authority website can be an excellent part of your online presence. You can showcase your knowledge about something specific, but you need to follow a few steps.
That way, you can choose the right niche so that you can create great content. Soon enough, people will see you as the authority in your industry.
Do you want to learn more about websites? Check out our design section for more tips and tricks.