In today’s digital world, a business needs a webpage. At the very least, websites create a sense of authority in viewers’ minds as all “real” businesses in this era have web pages. Of course, a website can do so much more than that; it can drastically improve your customer’s experiences and help your business grow. The following will explore a few important things you might want to keep in mind when setting up your business’s webpage.

The Basic Information

First and foremost, your business website must present those on the page with the basic information:

• What is the name of your business?
• What do you do?
• What are your opening hours?
• Where are you located?
• How can customers contact you?

You might also want to include prices if those are set and any online shopping features you would like to include. If you’re selling a product online, you need pictures of the product and accurate descriptions of elements like size, weight, and shipping options. White Label Web Design points out that this can sometimes be referred to as information architecture. This stage of web development often includes a site map that will help determine what information people can access in what order. You might also want to include customer reviews or testimonials.

Without these basic tenants, your website is not meeting the minimum standard. People need to understand what you have to offer and how they can go about pursuing working with you or making a purchase.

Functionality

Secondly, you need your website to be functioning. This means every link needs to work, every page needs to load, and people need to be able to navigate your pages. It’s a good idea to get some beta testers once your site is complete to check that all is well. These are people (ideally of different ages, from different backgrounds) who volunteer to test your site. Ask them to find basic things and click links and then ask their opinion on whether the stuff was easy to find or confusing at any point. Make changes if those are needed and then have another round of testing.

Aesthetic Standards

The above two points are relatively well-known, but this is where we begin to get into areas where many websites are failing. Your site needs to meet basic aesthetic standards. If someone goes to your page and it is poorly designed, this is going to make you seem less legitimate.

It’s important to note that even if you had a stellar website designed years ago, style on the internet tends to develop at a faster pace than in life, so there’s a solid chance you need to update the look and feel of your page in order to meet current viewer expectations.

Frequently Asked Questions

A frequently asked questions page can not only provide useful information to your customers and potential clients, but it can also save your staff precious time and energy. If you ask the people who work for you what questions they typically get asked, you can compile these common requests and write up responses and post them on your website. This can result in far fewer questions being asked to your staff which can save everyone lots of time. It also means that people visiting your site can have their questions answered and perhaps move forward with a purchase without needing to wait for a response or call you during your open hours.

Useful Content

If focused on, the above information should help you create a snazzy website that provides your visitors with what they need to know, but it won’t help pull organic viewers to your page. To increase traffic, you need content that is useful to your target audience. This might be blog posts on how to use your product, it might be suggestions for the next steps, or it might be funny videos of people using your service (remember enjoyment is useful).

Optimized Content

Once you have some solid content on your site, be it blog posts or videos or photos, you can then complete the additional step of optimizing it for search engines. This process involves several elements, including keyword research and utilization and backlinking strategies. Optimization can be pretty time-consuming, so some workplaces eventually decide to hire someone specifically to handle the creation of content and the optimization of it. This position can be coupled with digital marketing in some cases.

The above steps should help you create a website that is effective and capable of pulling in new viewers. Many of these steps are not things that can be done only once but must be revisited regularly and updated for results to continue. If any of these steps seem like too much for you to handle, you can hire website designing companies to handle a single stage of the process or the entire web development and management system.