10 Green Design Trends

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3. Let the Sun Shine In

Light, in its many forms, is also a constant presence.  Whether portrayed as a smiling sun or the backdrop to a bright day, it sends a message of warmth, cheeriness, and positivity that helps to activate and inspire visitors.  A lack of dark colors is generally evident here and light is sometimes used in more subtle capacities, such as simple emanating rays.

10 Green Design Trends

4. All Creatures, Large and Small

Animals, being part of the natural setting, also appear frequently in green website design.  The most commonly occurring are the smallest of the pack, showcasing butterflies, birds, or bumblebees.   However, there are also plenty of examples of larger jungle cats, gorillas, and bears.

10 Green Design Trends
5. Seeds and Seedlings

Another natural element that has come to stand for environmentalism is the seed, seedling, or pod.  It’s a particularly powerful symbol of growth, hope, health and renewal, as well as an allusion to start-up businesses and the beginning of new, grassroots initiatives that can be seen as operating “from the ground up.”

10 Green Design Trends

6. Wood and Paper

Wood, paper, and hemp-like fabric make a frequent appearance throughout green website design, once again adding a more natural and less artificial look to these pages.  Wood can most often be seen used as a web page background; crinkled paper or cloth can also be employed in this manner, while another trend is that of sticky notes, reminders, and to-do lists.

10 Green Design Trends

7. Handwritten Notes

To continue the theme, handwriting is another element that lends a sense of the organic, the homey, and the personal to these environmental websites.  While it’s not necessary for an entire web page to be designed with handwritten script, you’ll notice many instances where it has been incorporated, giving a texture to the design and counterbalancing any more formal or corporate elements.

10 Green Design Trends

8. Animated Life

What’s especially noticeable across these websites is the prevalent use of animation, graphics, and hand-drawn images.  Although photographs are incorporated as well, it is just as likely to see computer-generated trees on these pages as it is to see snapshots of live ones.  This is an interesting choice, one which serves to create a virtual utopia, showing an idyllic world – clean, cheery, and pristine – that is only possible through the adoption of environmental initiatives.

10 Green Design Trends

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9. Planet Earth

As cliché as it may seem, the image of planet earth – as a whole – is an indisputable reminder of how we all must work together.  Designers use globes to give visitors a big picture effect and remind us of our responsibility, showing that we are very small in comparison with our planet.

10 Green Design Trends

10. Eco-Hosting

While not necessarily a design element, the most credible way to be considered a truly “green” website is to choose a green web host.  These environmentally-minded providers are capable of powering sites with 100% renewable energy.  Making the choice to practice what you preach is a noble decision and, yes, also one that can be incorporated into the fabric of your design: make a note on your website that you are powered by renewable energy and encourage other users to follow suit.


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With a passion for Knowledge, Smashinghub has been created to explore things like Free Resources For Designers, Photographers, Web Developers and Inspiration.

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2 Comments

  1. Maverick says:

    simply beautiful!

  2. Ummad Ramay says:

    They are all excellent, specially Animated Life