10 beautiful subscription ecommerce examples
Subscription ecommerce are becoming the next big trend in shopping online. Under this model, customers pay a recurring monthly fees in return for either a basket of goods or goods that are used repeatedly. Compared to traditional ecommerce, this type of business is more stable in terms of monthly earnings. It also cultivates a stronger customer loyalty and gives them lower churn. Hence, don’t be surprised as we see more developments along this line in the coming months, especially with regards to ecommerce development.
Today’s article will round up some famous subscription ecommerce examples to let you have a look at what kind of development resources are needed to create such a website.
This is subscription ecommerce for the food industry. Every month, the customer will pay a recurring fees in return for a basket of healthy snacks. You can see instantly how the interface is different from traditional ecommerce stores.
This business is again in the food industry. Rather than a snack basket, it is the selling of wine in a box. Great for wine lovers who want to try different favors throughout the month.
Birchbox is one of the more famous subscription ecommerce store around. It is focused mostly on fashion goods but the layout and design is similar to the rest.
After four examples, you can see how the focus on the design is on getting users to sign up for the monthly basket of goods. It is no longer about presenting different models and sizes like how traditional online stores would look.
Subscription ecommerce is not only confine to physical goods. It can also be applied to digital goods such as entertainment, software etc. Above is an example of how a TV show company uses subscription ecommerce.
Manpacks is a funny example of subscription ecommerce. The bundle contains all the stuff a man needs such as razors, socks and undies. These are items that men doesn’t need to shop for and will gladly pay for the convenience of having them shipped to the house.
Dollar shave club also attacks the men’s industry but it focuses purely on razors. The layout is again on maximizing the conversion for its subscription, rather than showcasing all the different types of razors.
The subscription ecommerce trend is not only confined new companies. Even established companies like Amazon and Target are getting into this business model.
Skoshbox works a lot like lovewithfood but it sells only Japanese snacks. It is very interesting niche idea that just might succeed.
Justfab combines the look for a traditional online store with subscription ecommerce by using an overlay trick. It is different from how subscription ecommerce looks like and is something you can take note of.