WordPress Web Hosting for your business
With digital age entering every pore of our existence, business owners have no choice but to have some sort of online presence. Whether you have small manufacturing business, doctor’s office or an accounting firm you need a way to expand your reach and find new customers. Online research is becoming a primary for shoppers to discover new businesses, so there is no valid reason not to have a web presence.
Web presence and social media
And by web presence I don’t mean social media. If you have a Facebook page and a couple good reviews, or at least no bad ones, it’s a good start. But bear in mind that social media platforms are changing their algorithms and rules so often. If you miss one change, you may end up with something that was good on Monday, is not working on Friday, later that week.
Your website, on the other hand, belongs to you. You create content for it and does not depend on social media trends. Yes, Facebook and Twitter are popular today, but these customers might turn to Snapchat or some new network in a heartbeat.
Choose the best solution
But you run a successful doctor’s office, what do you know about creating a website? First you need to choose a good domain name, find a host for it, and get familiar with CMS (Content Management System) usage. We recommend WordPress, by far the most popular open source solution.
Don’t get turned away if this sounds too complicated, because nowadays everything about websites is made simple, accessible and user friendly.
WordPress is very easy and intuitive, and with a couple of hours, you’ll find yourself in advanced section doing micro adjustments. Choose a catchy domain, something that people can remember, and that relates to your business.
Web hosting is a whole new story. There are providers that make a lot of things look very easy, but you need to choose wisely. Web hosting services are the foundation on which all websites are built. From them you should expect tools that help you build the best possible website for your business. If you are a beginner, hosting providers that offer website creator wizards and One Click WordPress install, along with email hosting are probably the best ones for you.
Before you can start choosing the way your website looks and publish content, you need to install WordPress. The installation is pretty straight forward, and requires downloading WP package, creating a database, and uploading WordPress files on your web server. Of course, there are some technical steps in between, but nothing average PC user can’t handle.
From offline to online in just a few clicks
As always, many business owners don’t have the time or just don’t want to get into technical details and learn how to host their website. They just want to choose a theme, change some pictures, make a couple of great headlines and start entering content. And that is totally understandable. That is why you can find One-Click installers and Wizards among the things you get in hosting package that you chose. When searching for a good hosting solution, you should look for ones that have all the features that you need. There is a pretty good review about Hostinger on Website Planet, that you might want to look into.
These automated installers can speed up the process significantly, helping you get the website up and running in no time. Instead of going into all the steps needed to install WordPress on your website, you just need to select your domain name, enter website title and admin credentials, and everything else is done automatically.
Afterwards, depending on your hosting and host panel type, you’ll see WordPress icon, click on it, enter your credentials and you are ready to go. All that is done is to choose a theme that is suitable for your business, from a variety of available ones, and start your customization. WordPress sets a base for your website and allows you to use plugins to expand the functionalities, add ones you need, and try a different one, there are plenty to choose from.
Playing it smart
You can be creative with your domain, and you can choose a different CMS (WordPress, Joomla, Drupal…) that best suits your needs. Bear in mind that you need to be extra smart when choosing your hosting provider. Recognize your online business needs, look for optimization with your CMS and free goodies that comes with different plans. If you are a beginner, try ones with that went to the trouble of creating something like One-Click Installer. It will make your life easier. Since many offers 10- or 30-day money-back guarantee, don’t be shy and try some of them out, see which one will grow on you.