10 Tips to Design Memorable Logos
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1. Keep it simple and uncomplicated
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2. No room for Static attitude
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3. Versatility will take you a long way
While designing a logo, you should keep the versatility in mind as it helps in creating long lasting effects. The logo designed by you should look good on almost anything. We all know that big companies have their customized shirts, mugs and a lot of other stuff. Your logo should look good on all of these things otherwise you’ve not created a good logo. Also, the logo designed by you should look good in almost every color. If it does, it is your real accomplishment. Apple’s logo is indeed a great example of versatility.
4. Be inimitable
Being inspired by something is good however, you should try to maintain your originality and be unique. Your unique logo will make an impression on people’s mind and will stay forever. Instead of coming up with various graphical images try to keep it simple yet unique. You can demonstrate your creative ability by thinking out of the box and coming up with something unexpected as a logo.
5. Evocative Logos
Your logo should explain your brand’s story in one way or the other. A logo should look good but that should not be your utter focus. The design should have a story to tell and Toyota’s logo is a great example. There is a lot more to logo than having a fancy T. So as a designer, you should know the product really well before designing so that it tells the story.