3 Business boosting tricks to apply on social media
Thanks to the infiltration of social media, businesses have more tools at their disposal than they may even realize. Social media has evolved a lot over the years, and the trends have evolved accordingly. If you monitor these trends closely, you can pick up on a number of tricks that can bring in more business, all thanks to social media.
1. Engage with the Trends
You can’t hope to appeal to your customers today if you don’t know what’s hot in the media. Make sure you pay attention to what’s relevant to your niche, but remember that other trending subjects can be used to your advantage, as well.
For example, following the craze of Black Friday and Cyber Monday, social media followers make a huge deal out of Giving Tuesday. This is a movement started on Twitter to promote charitable giving following a time of selfish shopping. For businesses, this is a prime opportunity to shine by giving to a local charity or good cause and then posting about the experience. From there, customers will see you as a business that truly cares about the community.
2. Diversify Your Content
Make sure you’re posting content that speaks the language of your customers through the use of images, videos, and infographics, as well as simple posts, tweets, and articles. Customers love to see interesting, engaging content that provides a sense of value for them.
According to a study from Janrain and Harris Interactive, 74 percent of online consumers become frustrated with websites that don’t solve a problem or have nothing to do with their interests. You can’t attract more consumers if you don’t give them what they want. Use this opportunity to reevaluate your content strategy and ensure that your content is speaking directly to your customers.
3. Watch the Competition
Odds are, you have at least one primary competitor that’s doing much better than you as far as sales and loyal customers. It’s a natural part of business, but it would be unnatural and unintelligent of you to ignore what your competitors are doing in pursuit of something “more original.” Instead, watch your competitors closely to learn how they’re bringing in more customers, and also, how they’re driving them away. Then, mimic or avoid such practices in your own social strategies.
There are many ways to monitor your competitors on social media. You can use specific tools to spy on their metrics and can be notified when they post on social profiles. You can even use this knowledge tosteal social media followers from your competitors through networking and analyzing Facebook activity.
If you want more customers, social media is an ideal place to look, but only if you’re willing to put in the time and effort to do so. It takes a certain amount of dedication and wisdom to get ahead of your competition and bring more business to your brand.