11 Best Practices For eCommerce Websites
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1. Less Complicated, Easy & Simple:
2. Provide Quality Images:
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3. Username OR Email Address?
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4. Product Details:
When a customer visits your website, be sure to provide him all the necessary detail related to products. You should leave no stone unturned, which means a customer should not leave your website with so many questions in his mind. If I was visiting a store physically, I will have a sales man right in front of me to guide me about the product. Your website should act as a sales man.
5. Visible Contact Information:
Your contact information should always be clearly visible and easily accessible. A customer should be able to contact you as soon as he faces a problem or even has a question. If a customer has to make an effort to look for your contact information in order to be able to get in touch with you, you do not have a very user friendly eCommerce website.
6. Convenient Cart Page:
When it comes to a cart page, give your customer a free hand. You should not restrict him from making changes. He should be able to make changes, remove anything if he wants too. The design and features of a cart page will obviously be according to the kind of products you deal in but whatever it is, allow your customer to make changes. He should not have to refresh the page or go back and forth for every minor change.
7. Search Field:
It is very important to have a search field in your eCommerce website. Not only this, a user should be able to access search field from every page. A lot of visitors will be search oriented and instead of digging into your website to find a desired product, they would want to search for it directly. So make sure your website’s search feature works properly. Also, do not forget to add images in your search results. A lot of online buyers are more interested in images first.
8. Recommended Items:
Your eCommerce website needs to have ‘Recommended Item’ feature. With every product, you can display other related/relevant items. This practice will help you in raising your sales bar.
9. Avoid Hidden Charges:
If you really want your eCommerce website to be a successful one, make sure you do not deceive your customers. Product charges, payment method and delivery charges; everything should be mentioned clearly and once the product has been purchased, there should be no hidden charges. If you do this, you will lose a loyal customer forever.
10. Payment Options:
If you want everyone to purchase, make sure you provide them will multiple payment options. PayPal is not available everywhere and not everyone uses the credit card. Research on the payment methods available and then try to give your customers as much options as possible.
11. Simple and Easy Form:
Order processing for should be simple and easy. Only ask for the important and necessary information. Asking for too much of redundant information will frustrate the customer.
Mobile eCommerce Websites:
Thanks to the smartphones, eCommerce websites are being accessed via mobiles as well. So you need to have a mobile version as well. Although, the practices are pretty much same to web ones, let us still take a look at best practices for mobile versions of eCommerce websites.
- As mentioned above, on mobile version you should have a search field which is easily accessible.
- Social networking websites are being accessed via mobiles like anything so make sure that social media websites are an essential part of your eCommerce website.
- Make sure you design a responsive website so that it is functional on all devices.
Above mentioned are just a few but the most important practices for running an eCommerce website successfully. You will find a drastic change in your Sales if you follow the practices mentioned above. Please feel free to share with us your ideas and suggestions regarding a successful eCommerce website.