Cool ways to market your travel business
Travel may be expensive, but, if you manage to make a business out of it, travel can also be very profitable. Just think of the number of travel bloggers who are actually paid to travel to other countries and document their journey! There are so many different business ideas that you could start online in the travel industry, including a travel blog, travel tips website, a hotel or flight booking service, an online travel agent, or an ecommerce store selling travel products, to name a few. Or, you could operate offline, for example by running a tour of an area or starting a hostel or guest house. No matter what kind of travel business you own, you will need marketing in order to grow. We’ve listed some unique marketing ideas for your travel business.
Nobody likes to get spam mail through the door, however, postcards could be a great way to advertise your travel business. But, you will need to put a lot of effort into ensuring that your customers don’t simply discard them. For example, offering personalized postcards to your existing customers to let them know about an exclusive deal or offer is a good way to get their attention. A postcard through the door is a fun and novelty way to advertise a travel business – after all, they are traditionally associated with travelers!
Social Media Competitions:
Everyone knows that using social media is going to improve your marketing efforts, as there really isn’t any better way to get to almost all your customers at the same time, in one place. But, a high level of activity on social media is essential in order to promote sales, so it’s vital that you do as much as you can to engage your customers and encourage them to interact with your travel brand. Some of the most widely-used social media marketing methods today are contests, competitions and sweepstakes on social media.
Become an Authority on Travel:
Today, customers don’t just like brands that sell them the products and services that they need – they also want their favorite brands to be able to offer solutions to their problems. As a business in the travel industry, working on becoming an authority in this field can be difficult, but it will certainly pay off in the long run as more people come to your website rather than others as they trust your brand name. One of the best ways to begin building your authority in the travel industry online is to publish informational, interesting blog posts that help your readers to better enjoy traveling.
Unusual Offline Marketing:
Although more and more people are booking their trips online today, this doesn’t mean that you can’t take your advertising offline. In fact, if your website or social media address is easily visible on your offline ads, they can have a huge effect on your online traffic. For example, you could advertise on your car, do something newsworthy, or even fly a message from the back of an aircraft.
Share your ideas for marketing a travel business in the comments below.