3 ways to have more success as an online business in 2016

As 2016 is quickly approaching, many business are thinking about ways in which they can improve upon the work they did in 2015 and the previous years in order to have more success in the future. And while this is a noble cause, many business just don’t know where to start, especially when it comes to tapping into the potential of their online business success. So for those businesses who know there’s room for improvement in 2016 but aren’t sure where to start or how to access more online success, here are three ways you as a business can see forward progression this new year.

Play to Your Strengths

If you’re looking for ways to improve upon your business, it’s likely because you’ve already been in business for a while and have seen areas that you need to do better at. With this in mind, one of the best things you can do for your business this next year is to play to your strengths.

According to Fabienne Fredrickson, a contributor to Forbes, businesses play to their strengths by pinpointing what they’re amazing at, understanding how and why you do that thing well, and then delegating everything else to someone better. For example, if your business is great at online marketing but not so great at the supply chain aspect of your business, rely on another business or partner to take care of your storage solutions and inventory tracking for you so you can have better all around success. This will help take your business to the next level.


Keep Up With The Digital Trends

With running an online business, it’s vital that you keep up with all the next digital trends and technologies in order to compete with others in your industry. To give you a leg up on this front, Vanhishikha Bhargava, a contributor to BrandANew.co, shares that some of the digital trends of 2016 that business should be on the lookout for are content marketing, marketing analytics, ads, video marketing, micro-targeting and more. By knowing and understanding how changes in these areas of digital marketing will affect your business, you can better anticipate how your company can adapt and improve as the market moves forward.


Test, Assess and Improve

To always have a business that’s growing, you’ve got to be in a constant process of improvement. And to best accomplish this in the world of online marketing, you’ve got to run tests. By choosing to make testing and analysis of your Internet marketing efforts a priority this year, you can truly see what’s working for you and what isn’t.

If you’re not sure where to begin with A/B testing for your online presence, Joshua Paul, a contributor to Socious.com, recommends for all business to track areas such as login pages, landing pages, emails, calls to action and more in order to know if these elements are producing the type of results your online business needs. By tracking these areas, assessing how you can better exploit them, and then making those necessary changes, you can and will see major improvement.


2016 can be your company’s best and brightest year yet. Use the tips mentioned above to make your online business the success you always knew it could be in the next twelve months.

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